Founded in November 1993 by designer Nigo, a graduate of Japan’s Bunka Fashion College, BAPE (A Bathing Ape) quickly became a cornerstone of Harajuku street culture. The brand's iconic "Ape Head" logo was designed by Shinichiro Nakamura and has since become a symbol of streetwear prestige.
Starting with limited-edition graphic T-shirts, BAPE gained popularity among fashion-forward youth in Japan thanks to its unique designs and exclusivity. Over time, Nigo expanded the brand’s offerings to include women’s and children’s lines, footwear, and multiple sub-labels. Today, any product featuring the iconic Ape Head logo is highly sought after by collectors and fashion enthusiasts worldwide.