Supreme was founded by James Jebbia. The brand's products, centered around the emerging skateboarding scene in New York, attracted many well-known local skateboarders and street artists who frequently gathered at Supreme’s store. Gradually, Supreme became a symbol of New York street culture. As Supreme's influence expanded, it was introduced to London by the British streetwear group GIMME5. In Japan, the brand successfully entered the market with the help of trendsetter Hiroshi Fujiwara and other influential figures, and gained immense popularity thanks to the strong endorsement of Japanese idol Yosuke Kubozuka. From then on, Supreme became famous across Asia. Supreme's Box products have been long-time bestsellers, with the red-and-white Box Logo being the most sought after.